I recently re-read "The 22 immutable laws of Marketing": every time, I pick something new from it.
Leaving aside the anachronistic examples (and a few predictions that didn't age well...), I found the book extremely actionable. Something that feels useful these days is the ability to play on our peculiarities (our "features") to assert our differentiation.
Too often, we shy away from projecting how we're different from everybody else: thinking through a few of the laws can help us there.
I recently re-read "The 22 immutable laws of Marketing": every time, I pick something new from it.
Leaving aside the anachronistic examples (and a few predictions that didn't age well...), I found the book extremely actionable. Something that feels useful these days is the ability to play on our peculiarities (our "features") to assert our differentiation.
Too often, we shy away from projecting how we're different from everybody else: thinking through a few of the laws can help us there.